Global Luxury Marketing Program.
EXTRAORDINARY PROPERTIES REQUIRE EXTRAORDINARY MARKETING:
This very principle has been the foundation of the Coldwell Banker Global Luxury. We bring an unmatched combination of real estate expertise, sophisticated marketing tools, powerful international connections and full resources to deliver the results you desire.
When the prestige of the Coldwell Banker name aligns with the reach of an international network in 44 countries and territories, the extraordinary is possible.
A LUXURY LEADER
This is the Coldwell Banker Global Luxury program at its essence.
A CENTURY OF "FIRSTS"
The Coldwell Banker• brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco's Financial District in 1906, to Manhattan's prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart home technology.
1906 | Two visionaries establish Coldwell Banker
1933 | For the first time prized estates are marketed through motion picture technology
1984 | Coldwell Banker La Costa opens it's doors in Puerto Vallarta
2010 | Coldwell Banker becomes the first real estate company to launch a youtube channel
2016 | Coldwell Banker collaborates with tech companies to create Smart Home Staging
2018 | The Homes and Estates publication wins Gold at the Astra Awards
POWER IN NUMBERS
The Coldwell Banker Brand is a true global force that has the power to showcase exceptional properties and reach affluent buyers around the world in dozens of languages.
360º MARKETING APPROACH
Coldwell Banker Global Luxury® program offers an impressive global stage from which to showcase your home. Luxury Property Specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
EXPANSIVE ONLINE SYNDICATION
Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, NYTimes.com, RobbReport.com, UniqueHomes.com and international websites through ListHub.
ColdwellBanker.com automatically syndicates listings to hundreds of web partners, including the most-visited real estate websites like Zillow, Trulia, realtor.com, Homes.com, and hotpads.com.
ELITE INTERNATIONAL SYNDICATION
The Coldwell Banker Global Luxury® program has partnered with some of the world's most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.
The Coldwell Banker Global Luxury® website connects an affluent audience to some of the world's finest homes. From golf course properties
to wine country estates, the website's cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. A built-in referral network for Luxury Property Specialists' exclusive use links them to other high-end real estate professionals locally and around the world.
Opportunities to host high-resolution photography, 360º videos, home tours, content, floor plans
The listings include a beautifully developed digital marketing package and can be "followed" by other agents, increasing visibility.
1 in 5 visitors to the Coldwell Banker Global Luxury website are international
15,000+ luxury property listings across the globe
$19+ billion in listing dollar volume
The social media landscape is yet another global stage where the beauty of your home may be displayed. Powered by a dedicated and expert social-content team, social media platforms under the Coldwell Banker" banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.
LOCAL SALES AND MARKETING
COLDWELL BANKER LA COSTA REALTY DIGITAL & PRINT MEDIA FOOTPRINT
Our local Puerto Vallarta network comprises leading affiliated agents and affluent clients all over the world. As our client you will have privileged access to this exclusive database through targeted email marketing efforts and social media campaigns for the duration of your property's time on the market. These are weekly statistics are for the local Coldwell Banker La Costa social media sites.
PROPERTY MARKETING MATERIALS
Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experience of holding a beautiful brochure or a printed invitation in their hands. We will work closely with you to craft a bespoke collection of collateral for your property. From direct mail campaigns and open house programs to displays in other local affiliated Coldwell Banker® offices, these elements are crucial to marketing your property.
There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home - all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury" program. Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.
LOCAL SALES AND MARKETING
STRATEGIC OFFICE & LEAD GENERATION
The 50+ Coldwell Banker La Costa Real Estate Professionals wi l l be given specific educational programs and t raining on the active developments and properties to ensure that they are well -versed and at tentative to any leads that they may encounter at any of the high-profile lead generation locations in the Region. Specifically these locations are: